Steven H. Ganster

Managing director Technomics Asia and
Author of the China Ready Company

Travels from: Shanghai and Chicago

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The 21st century economic theme “Go East US Business?” has all roads leading to China. Most of those roads are fraught with danger, disillusion and decisions, says Technomic Asia leader Steven Ganster, who has been more than two decades active in and around the China business. His advice is sought by companies large and small: companies across the board such as 3M and General Motors, and smaller companies like Nextec and Handy & Harman.

Steven H. Ganster has more than 27 years experience in international strategy consulting, primarily in Asia. He has assisted over 100 multinational firms in their strategy assessment for China alone. He has an MBA from Thunderbird, the Garvin School of International Management in Arizona and an undergraduate degree in English Literature and Asian studies from Vassar College in New York.

Mr. Ganster has been working in many industries including apparel, automotive, building materials, Chemicals, Durables, FMCG, healthcare, packaging, telecommunication, retails and electronics.

Subjects Mr. Ganster can cover:
How are US companies making money in China and how is it impacting them back home?
The pros and cons of outsourcing.
China Readiness and the small to midsize business.
Beyond the obvious growth industries in China.

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