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Sam Flemming
Founder/CEO CIC Data
Travels from: Shanghai
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CIC Date is a high-tech company specializing in analyzing the buzz, the word on mouth, on the Chinese internet, now over 160 million people large. The Chinese internet has developed over the past few years in a mainstream force in setting the agenda in China. No topic is off-limits, but Sam Flemming has a few subjects that regularly occur in his speeches and writings: the health care, marketing issues on the internet, crisis management and brand communication.
Sam is CIC’s tech bubble survivor, having worked with leading Chinese Internet players from 1996.
As co-founder of CIC, Sam listens carefully to his CIC team members in developing the vision of CIC as the Internet Word of Mouth pioneer in China. Sam is considered as a thought leader for China’s IWOM development and has been continually training China’s leading marketing agencies and brands on the subject over the last few years. He is often quoted in leading business . He is a frequent speaker for marketing conferences and commonly receives one of the highest ratings among all speakers.
Prior to co-founding CIC, Sam was responsible for Corporate Communications and Business Development for Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. While there, he initiated the launch of Chinapay.com (eventually purchased by China Union Pay) and developed strategic relationships with top international banks including Citibank and HSBC.
Sam holds a Master’s Degree in Teaching English to Speakers of Other Languages from Monterey Institute of International Studies in Monterey, CA and a BA in Sociology and Religion from Rhodes College in Memphis, TN.
He is a native speaker of English, speaks Mandarin Chinese, and has lived in Shanghai for 8 years.
Sam Flemming spoke recently at
July 19-20, 2007: 2007 China Entertainment Economy & Interactive Marketing Summit "Analyzing trends of IWOM and developing strategies for effective brand communication"
July 5-6, 2007: Crisis Management Salon - Game in a Competition Environment "Crisis 2.0"
April 23-24, 2007: Lnoppen Interactive Viral Marketing “Listen-Know-Participate: A systematic approach to Internet Word of Mouth (IWOM) Centered Marketing”
March 1, 2007: Marketing to Women China 2007 “Leveraging the Power of Word of Mouth to Maximize Market Penetration”
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