Radha Chadha

Managing Director, Chadha Strategy Consulting
Author, The Cult of the Luxury Brand

Travels from: Hong Kong

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Radha Chadha, the author of The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury, is one of Asia’s leading marketing and consumer insights experts. After working with leading advertising agencies JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha established her own brand consultancy in 2000 in Hong Kong (www.chadha-strategy.com). She has held senior strategic planning positions, and led the thinking on brands such as American Express, HSBC, British Airways and Mandarin Oriental. Chadha Strategy Consulting advises companies operating in Asia on all areas relating to building a brand and its communication.

She has worked on assignments in various Asian markets, including China, India, Japan, South Korea, Singapore, Taiwan, Malaysia, Philippines, Vietnam, and Hong Kong.

Radha is a popular speaker at seminars and conferences. Her engagements include Tiffany New York, LVMH Hong Kong, Stanford University USA, Hindustan Times Luxury Conference New Delhi, China Luxury Summit Shanghai, American Express Forum on Affluence New Delhi, International Council of Shopping Centers in Istanbul, Beijing, Dubai and Las Vegas, JP Morgan Luxury Goods CEO Conference Paris, World Luxury Congress London, Luxury Marketing Council New York, and Business of Design Week Hong Kong.

Radha is a faculty member of the prestigious Tsinghua Ogilvy Branding States Program, a collaborative effort between Beijing’s Tsinghua University and Ogilvy & Mather. She is also a member of the International Council of Shopping Centers. Radha has an MBA from Indian Institute of Management, Ahmedabad with a specialization in marketing, and a BA in Math from St. Stephen’s College, New Delhi.

Her topics are:
- Luxury brands
- Differences between China and India
- Consumer insights
- Brand Strategy
- Retail/Shopping centers
- Nation branding/soft power

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