On the future of advertising - Paul Denlinger

Paul Denlinger

Our speaker Paul Denlinger takes at his weblog Chinavortex on the divide between the Googlians and the traditional advertisers:

First of all, advertising has been divided into roughly two camps; the “Google is going to own the industry” camp, and a more traditional advertising camp, which says that traditional advertising (TV, radio, print) are going to survive and prosper, albeit in a very different form. I must confess that for a long time I have leaned in favor of the former, or Google camp.
But having thought things through on a deeper level, I think that it might not be so simple. Here’s why.

More at the Chinavortex.

Past the China hype - Paul Denlinger

Paul Denlinger

"Do your home work before you enter the China market." It sounds very easy when our Chinabiz Speaker Paul Denlinger tells Christine Lu on the China Business Network what to do to prevent your company fails in China, like so many other companies.

Paul Denlinger's bio reads like a who is who in de China business and he is advising US and European companies coming to China, and Chinese companies going global.

Invite Paul for your next event

See: our banner for Paul Denlinger in action. Looks pretty cool, isn't it? You can see it live at his weblog. I'm quite sure we will see more of these for other speakers too.