The losing face of ads in China - Van de Bergh

Jan van de Bergh

Interactive marketeer and Chinabiz Speaker Jan van de Bergh makes on his blog fun about an article by a leading marketeer, Ashok Sethi in the China Daily, who clearly has lost touch with reality.

Reading this article early this morning, I wondered when China Daily will ask some of the Chinese interactive leaders to write about advertising. The author of this one is a TNS big shot in Asia Pacific. A researcher. The article gives a superficial overview of what he thinks to be the changing face, but he clearly is not aware of the landslide going on: advertising is not "changing face", but "losing face". You can continue to call it a change, but that's a suicidal euphemism. It's also not a phenomenon which is uniquely Chinese, but intensely global.

Reading the China Daily is not such a useful way to get information.