Allison Luong: the gaming specialist

Allison Luong

From today we are able to cover yet another hot spot in China's economic development: the gaming industry. Allison Luong, founder and direct of the Pearl Research in San Francisco joined Chinabiz Speakers today.
Allison Luong coined China's current generation "the phoenix generation", 16-30 year olds whose lifestyle is dominated by online chatting and games. The term the Phoenix Generation aptly describes the emergence of this consumer class in China, eager to embrace new products and life experiences. However, to effectively reach this group, international marketers need to acknowledge their diversity. There are different micro-markets of Chinese youth, each with their own brand preferences and spending habits.
Her full profiles will appear online later.