Working on speakers' guidelines

As we are collecting every day new experiences, we try to get a better understanding on what is the best way for speakers to stand out, many tend to come with similar answers. They are experts in the China market entry, know the development of China's economy by hard, know excellent how to do business in China and are specialist in solving intercultural problems.
That is of course excellent and from many of our speakers I know it is true, only, when you are part of a larger pool of speakers who all have the same characteristics, it is not way to stand out. Of course there is a market for speakers on those issues, but for these subject, there is no shortage of supply.
So, what we - amongst others - are going to advise is for those talents that makes our speakers special as individuals. Their in depth knowledge of an industry, their rich experience in dealing with state-owned companies, their reputation in marketing for different segments of the market.
Later we will come with some draft guidelines. If you have some ideas, do not hold them back.